Tag: Marketing
PhD program announces placements for 2015 graduates
The PhD Program at Goizueta Business School will honor newly-minted professors at a pre-graduation reception on May 7. Placements for the class of 2015...
PhD students honored as Sheth Fellows
PhD students recently received a $1,000 Sheth Fellowship to support their doctoral research. Recipients of the annual fellowships, which are funded by the Madhuri...
Emory Professor: India can be world manufacturing giant
Via Global Atlanta:
Jagdish Sheth is bullish on India. The Emory University marketing professor says the time is ripe for the country to seize the moment to flex its...
Marketers coming together for annual EmoryMAC Conference
The 5th annual Emory Marketing Analytics Center Spring Conference will be held this Friday, March 20 at Goizueta Business School. Last year's event brought together more...
Do more negative headlines affect the NFL?
A slew of negative press including domestic violence arrests, player brain injuries and -- most recently -- a possible cheating scandal has not affected...
Schweidel honored for research productivity
Associate Professor of Marketing David Schweidel was honored recently by the American Marketing Association doctoral student special interest group (DocSIG) for his research productivity. DocSIG tracks...
Coca-Cola appears braced for change in 2015
It's been a less-than joyful holiday season for the company that gave the world ice-skating polar bears and an iconic vision of a soft...
Tripathi shares data to highlight NFL fan angst
Fans of the NFL's Washington Redskins are no strangers to frustration. The team enters Week 16 of the 2014 season with a 3-11 record...
Shared Values: A look at alumni in the business of sustainability
Sustainability is based on a relatively simple idea: our survival and well-being depends in large part on the extent to which we can live...
Knowledge Creation: A look at the depth of faculty scholarship
Young adults, the recession, and narcissism
Individuals who enter adulthood during a recession are less likely to be narcissistic, finds Emily Bianchi, assistant professor of...
Professor writes on how to manage and profit from big data
David Schweidel, an associate professor of marketing at Goizueta Business School, looks at the present in identifying trends of the future. For example, presently, marketers have troves...
Long-time marketing professor publishes autobiography
One of Goizueta's longest-tenured and most honored faculty members, Jag Sheth, recently published his autobiography. In the book, Sheth details his life and work...
