Home Tags Marketing

Tag: Marketing

Cole, Johnson highlight #GMSC and fireside chat at Goizueta

It was a special day at Goizueta Business School as the Goizueta Marketing Strategy Consultancy hosted its annual presentation day -- where students share their work with hiring companies.

Lewis: Curry should take advantage of hype while it lasts

Via International Business Times: Most experts believe Curry will win the award, which will likely be announced during the second round of the NBA playoffs....

PhD program announces placements for 2015 graduates

The PhD Program at Goizueta Business School will honor newly-minted professors at a pre-graduation reception on May 7. Placements for the class of 2015...

PhD students honored as Sheth Fellows

PhD students recently received a $1,000 Sheth Fellowship to support their doctoral research. Recipients of the annual fellowships, which are funded by the Madhuri...

Emory Professor: India can be world manufacturing giant

Via Global Atlanta: Jagdish Sheth is bullish on India. The Emory University marketing professor says the time is ripe for the country to seize the moment to flex its...

Marketers coming together for annual EmoryMAC Conference

The 5th annual Emory Marketing Analytics Center Spring Conference will be held this Friday, March 20 at Goizueta Business School. Last year's event brought together more...

Do more negative headlines affect the NFL?

A slew of negative press including domestic violence arrests, player brain injuries and -- most recently -- a possible cheating scandal has not affected...
David Schweidel, professor of marketing

Schweidel honored for research productivity

Associate Professor of Marketing David Schweidel was honored recently by the American Marketing Association doctoral student special interest group (DocSIG) for his research productivity. DocSIG tracks...

Coca-Cola appears braced for change in 2015

It's been a less-than joyful holiday season for the company that gave the world ice-skating polar bears and an iconic vision of a soft...

Tripathi shares data to highlight NFL fan angst

Fans of the NFL's Washington Redskins are no strangers to frustration. The team enters Week 16 of the 2014 season with a 3-11 record...

Shared Values: A look at alumni in the business of sustainability

Sustainability is based on a relatively simple idea: our survival and well-being depends in large part on the extent to which we can live...

Knowledge Creation: A look at the depth of faculty scholarship

Young adults, the recession, and narcissism Individuals who enter adulthood during a recession are less likely to be narcissistic, finds Emily Bianchi, assistant professor of...