Tag: Marketing
NFL Twitter sentiment after game day
The Wall Street Journal published an article featuring the research of Emory University’s Goizueta Business School Marketing Professors Mike Lewis and Manish Tripathi....
Business schools tackle social media
As businesses increasingly incorporate social media into their strategy, the need for companies to understand and utilize large quantities of data collected through digital...
Bringing analytics into the classroom
The Atlanta Business Chronicle recently took a closer look at how business schools are incorporating analytics into their curriculum. The article titled “Big data...
Ranking of best ACC football fan base
Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, recently conducted research to determine the best football fan bases in...
No fair weather fans allowed
Goizueta Business School’s Mike Lewis, associate professor of marketing, and Manish Tripathi, assistant professor of marketing, have again made headlines for their research on...
Deconstructing Native American mascots as a marketing tool
Together Goizueta’s Dr. Michael Lewis, associate professor of marketing, and Dr. Manish Tripathi, assistant professor of marketing, host the Emory Sports Marketing Analytics (ESMA)...
Low-stakes opportunism
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Purpose and b-school
Emory University’s Joey Reiman, adjunct marketing professor for the Goizueta Business School, has again made headlines for his impressive work with ideation. The World...
Invaluable teachable moments through Management Practice
An integral part of Goizueta’s curriculum, Management Practice (MP) offers invaluable real-world experience to students. The course provides interactions with industry leaders in meaningful...
America’s economy and India
‘Why a Resurgent American Economy Matters for India Inc,’ a recent article from Forbes India examines the US’s recovery from recession and how India...
2013 NFL Draft: Where to enroll to get drafted
The first round of the 2013 NFL Draft, starts at 8pm on April 25th. As sports fans and players anticipate who will be...
Marketing professors take part in Big Data Week
Over 25 cities across the globe will host events in honor of Big Data Week, a global festival that connects communities of data scientists,...
