Tag: Marketing
Continued Support for Habitat for Humanity
As part of an ongoing commitment to the Atlanta-based organization, Goizueta students recently took part at a build for Habitat for Humanity.
A group of...
Does Appearance Play a Role in Elections?
Voters evaluate many factors before casting a ballot. According to Goizueta marketing professor Michael Lewis, this -- at least subconsciously -- could include overall appearance.
Lewis has...
Reverse Auctions: When the Price is too Low
EDITOR'S NOTE: This research post originally appeared here, on the Knowledge@Emory site. For more on Professor Jap's research, click here.
Winning an auction can sometimes...
