Benn Konsynski
Professor Benn Konsynski spoke about his "App" class with Bloomberg Businessweek recently. FILE PHOTO

As demands in the business world grow more ambiguous, the need for MBA graduates to have functional flexibility increases. With that, many top business schools are exploring more unique and hands-on elective courses to better prepare students for post-graduation challenges.

“Electives are a venue for experimentation,” noted Goizueta professor Benn Konsynski in a recent interview with Bloomberg Businessweek.

Konsynski’s elective “An App for That” was featured by Businessweek among classes at top business schools that offer unique learning opportunities.

The class gives students the opportunity to develop mobile applications for smartphones including insights to management, strategy and design.

“The students have to decide how the apps will be used, and what design elements to incorporate. Venture capitalists and media representatives are among the judges who vote on whether to invest an imaginary $10 million in their technologies,” writes Francesca Di Meglio for Businessweek.

“They leave the class with a portfolio and not just a certificate,” Konsynski adds. “Students will accomplish something they think is beyond their technical skills.”

For more information on the Goizueta Business School MBA curriculum, click here.


Konsynski (Twitter), the George S. Craft Distinguished University Professor of Information Systems & Operations Management, arrived at Goizueta following six years on the faculty at the Harvard Business School where he taught in the MBA program and several executive programs. Prior to arriving at HBS, he was a professor at the University of Arizona where he was a co-founder of a multi-million dollar group decision support laboratory. He holds a Ph.D. in Computer Science from Purdue University.