Emory Business

In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.

Welcome to the start of a new school year! ’m delighted to extend a heartfelt welcome to our new Goizueta students and welcome back to...

It’s Back to School time, with school supplies on sale and students beginning new chapters at every turn. In this issue of Know Your...

ATLANTA, Aug. 27, 2019 – Recognized for its generous contributions to Atlanta, Start:ME Atlanta was awarded a 2019 Lighting the Way Award and $75,000 grant...

Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.

When does display advertising cross the threshold from effective to annoying? Assistant Professor Vilma Todri and colleagues say it depends on where the consumer is in the sales funnel (among other factors).

Alumni making it to the Emory University campus for homecoming this fall will have plenty to see and do. Beyond the reunions, events, and...

Associate Dean of Graduate Admissions Melissa Rapp and other experts detail the one-year MBA and how its popularity in Europe may be moving to the United States.

Assistant Professor of Gonzalo Maturana and colleagues find that leaders that cheat at home are more likely to cheat at work.

Marketing Professor David Schweidel writes in Adweek that increased online privacy regulations will change the way marketers communicate with consumers.

It’s Back to School time, with school supplies on sale and students beginning new chapters at every turn. In this issue of Know Your...

Richer Learning Through Alumni Contributions A rewarding aspect of working at Goizueta is seeing how many alumni return to campus to support student learning and...