Students in Goizueta Professor of Marketing Mike Lewis’ Sports Analytics class had a unique opportunity to analyze surveys distributed by the Atlanta Braves, Hawks, Falcons, United and Dream. This was the third year “The Atlanta Sports Survey” was assigned as a class project to MBA and BBA students.
Professor Dan McCarthy suggests the big drop in Wayfair’s stock is no surprise given how much the company—and others like it—must spend to keep subscribers.
MBA and Ph.D. students involved with Emory University’s Marketing Analytics Center (MAC) are getting their hands dirty with data. MAC students are working to analyze Team Novo Nordisk’s social media… Read more »
Goizueta Business School’s Master of Science in Business Analytics program released its employment report for the class of 2018, the first graduating class of the program. One hundred percent of graduates were employed within six months.
Pitney Bowes, RCG Global Services and the Technology Association of Georgia designed a one-week competition to challenge aspiring business data scientists of all skill levels and backgrounds to create innovative solutions to real business problems in the FinTech sector using Pitney Bowes market-leading location intelligence and data visualization tools.
At the Emory Marketing Analytics Center (EmoryMAC) Conference, speakers from an array of industries spoke on how best to use the enormous amounts of data available in an era of digital consumption.
When most people get in their car at the end of the day, it’s almost second nature to pull up a mapping device to find the best way home, check traffic and get an estimated time of arrival. What may seem simple could be seen as a luxury to areas all over the world where the location of buildings, roads and entire villages are left in the dark.
With the use of influential data, keynote speaker Khalifeh Al Jadda, the lead data scientist at CareerBuilder, spoke to a full crowd made up of eager Master of Science in Business Analytics students on the edge of graduation, seasoned analytics professionals, and several Goizueta faculty and staff.
A select group of Emory MBA and BBA students celebrated their last day of classes with a final project presented to representatives from the Atlanta Hawks, Falcons and Braves.
Students and professors with Emory’s Marketing Analytics Center made a mark at the 2018 American Marketing Association Winter Academic Conference in New Orleans.