Students and professors with Emory’s Marketing Analytics Center made a mark at the 2018 American Marketing Association Winter Academic Conference in New Orleans.
One of the driving forces behind the marketing industry is the ability to capitalize and use data and analytics efficiently. At the seventh annual Emory Marketing Analytics Center (EmoryMAC) Conference, sponsored by Chick-fil-A and LinkedIn, marketing professionals, faculty and students were able to learn the latest trends in marketing analytics as well as network with leading-edge analytic thinkers.
Erika James, John H. Harland Dean of Emory University’s Goizueta Business School, delivered her annual Town Hall address Wednesday afternoon to a capacity crowd of faculty, staff and students. James, who is entering her fourth academic year leading the school, took the opportunity to detail success stories from the past calendar year and inspire action as the school nears its centennial celebration.