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Emory professors release third NFL “fan equity” study

For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.

Emory basketball team, students work with Atlanta Dream

On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.

Tripathi: Twitter sentiment not all bad for Brady in #deflategate

Manish Tripathi, assistant professor in the practice of marketing, provides Twitter data to see just how upset fans are with Patriots quarterback Tom Brady.

Goizueta profs evaluate draft efficiency following 2015 NFL selections

For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.
The Garnet and Gold Guys

Goizueta faculty release 2014 college football fan equity ranking

Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday. From the ESMA release: Our approach...
World Cup Soccer

Brand opportunites extend past World Cup

Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score... As for Howard, “Tim...

Goizueta professors release fan equity study

Manish Tripathi and Mike Lewis continue their work in fan equity with various rankings published regularly on the Emory Sports Marketing Analytics website. As published by CollegeBasketballTalk: On Tuesday, the Emory Sports...

Tripathi Discusses Social Media’s Reaction to Seahawks Player

Professor Manish Tripathi discusses with CBS Atlanta whether Superbowl-bound Seattle Seahawks cornerback Richard Sherman is as disliked as the social media world suggests he...