One of the driving forces behind the marketing industry is the ability to capitalize and use data and analytics efficiently. At the seventh annual Emory Marketing Analytics Center (EmoryMAC) Conference, sponsored by Chick-fil-A and LinkedIn, marketing professionals, faculty and students were able to learn the latest trends in marketing analytics as well as network with leading-edge analytic thinkers.
Emory University’s Goizueta Business School’s focus on analytics has been acknowledged by one of the top MBA prepartory sites. Find-MBA.com, a site dedicated to informing prospective students of the best MBA experiences… Read more »
The 5th annual [highlight]Emory Marketing Analytics Center Spring Conference[/highlight] will be held this Friday, March 20 at Goizueta Business School. Last year’s event brought together more than 200 marketing professionals, faculty, and students… Read more »
With two major conferences in February and one each in March and April, Goizueta has hosted a lively stream of scholars, students, and industry experts this semester. February kicked off… Read more »
“It’s not about data, it’s about the stories you will tell with the data.” Google’s Saket Kumar spoke with an almost inspiring tone, encouraging the marketers in the room to… Read more »
Associate Professor of Marketing and co-director of Emory Marketing Analytics Center David Schweidel was recently named to the “Best 40 B-School Profs Under the Age of 40” list produced by Poets &… Read more »
In recent years, powerhouse brands have started a new trend when it comes to the Super Bowl. For those planning to run ads during the behemoth of all sporting events,… Read more »
The research of Goizueta Business School’s Michael Lewis, associate professor of marketing doctoral area coordinator, and Manish Tripathi, assistant professor of marketing, made the front page of The Pittsburg Post-Gazette this past Thursday December… Read more »