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Screen cap from Gangnam Style video by Psy

Why posting to multiple channels drives virality of online videos

Back in the summer of 2012, South Korean pop star Psy released a music video on YouTube. Running at just under four minutes, “Gangnam...
Nikolay Osadchiy

Suppliers, it’s time to rethink your customer base

You might have heard of the beer distribution game. The idea is that a group of participants enact a four-stage supply chain scenario. Some take...
Innovation: Should it always be a team sport?

Innovation: Should it always be a team sport?

Conventional wisdom has it that innovation is very much a team sport. To create a breakthrough innovation that is vastly more successful than its predecessors, you need...
The logistical challenge of food insecurity

The logistical challenge of food insecurity

Though coronavirus cases and unemployment numbers take center stage in pandemic impact discussions, since the onset of COVID-19 in our communities, “Hunger has become an even...
Rajiv Garg, Jeffrey Byrne, and Teri Lombardi Yohn

Goizueta welcomes new faculty

Classes may look different this fall than in previous years, but whether on campus or online, there will be four new faculty faces joining the Goizueta...
Learning and adapting to the new world of business

Learning and adapting to the new world of business

Growing a business has never been easy. Today, it is particularly challenging. The COVID-19 pandemic and the resulting economic crisis are rewriting the rules of...
Surviving and thriving as remote work goes viral

Empowering virtual teams now and in the future

In February 2020, as cases of coronavirus began appearing outside of China, corporate human resource departments scrambled to come up with policies to deal...
Sheth Awards

Sheth awards reach the big 100

The annual Sheth Awards surpassed a major milestone this year, reaching 100 recipients since the award’s inception in 2006. The awards, sponsored by Professor...

Knowledge Creation

Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...