Tag: Marketing
Library Blog: An interview with Reshma Shah
Goizueta Business Librarian Ann Cullen sat down with professor Shah to talk about the Goizueta Business Library’s ongoing collaboration with GMSC (now in its 25th year).
GMSC celebrates 25th year of experiential learning, consulting
The Goizueta Marketing Strategy Consultancy (GMSC), a cornerstone of experiential learning at Goizueta Business School, celebrated its 25th anniversary Thursday evening with the flair expected among...
QuikTrip store to open downtown, without gas
WABE news spoke with Mike Thornbrugh of QuikTrip and Doug Bowman, professor of marketing about QT's plans to open a gas-less gas station in Midtown.
"They've...
Weekend MBA structure updated, more flexibility added
Emory University's Goizueta Business School recently approved a change in its Executive MBA curriculum that allows for more customization and acceleration options. The weekend...
Schweidel, colleagues find ads don’t resonate with binge watchers
Emory professor David Schweidel and colleagues have found that binge watching does not equate into more results for advertisers. NPR's "Hidden Brain" explores.
Marketing professor writes on how to manage business relationships
ATLANTA — Sandy Jap, Professor of Marketing at Emory University, is the author of Partnering with the Frenemy: A Framework for Managing Business Relationships, Minimizing...
In campaigns, social media major but not only factor
Campaigns in the 2016 General Election are expected to funnel a record $4.4 billion into TV advertising. Goizueta's David Schweidel explains why TV is still big in a social media world.
Researchers: Higher cigarette tax can direct users to more danger
Work done in part by Goizueta's Mike Lewis shows increasing cigarette taxes pushes some consumers to products with more nicotine.
Sheth, Wainwright discuss opportunities for business in India
From economists to entrepreneurs, the business world has its eyes on India. With its ever-expanding population, newly successful stock market, and the increasing wealth...
Diwali celebration a ‘light’ to students, alumni
Each fall, Jagdish Sheth, Charles H. Kellstadt Professor of Marketing, and his wife, Madhu, invite alumni, faculty, students, and friends to celebrate Diwali, an...
The Inconvenient Truth about the Convenience of Technology
Technology is an integral part of everyday life, but are the conveniences it provides too habit forming for our own good? Learn more in the new Emory Business cover story.
Data breaches harm store brand, reputation
With holiday shopping on the horizon, online merchants and brick-and-mortar stores are gearing up for a busy season. According to eMarketer.com, US retail sales...
