Tag: Marketing
Partnering with friends in business not always the best idea
Goizueta Professor Sandy Jap writes in a new book that sometimes business-to-business partnerships contain some unusual relationships. For example, it's not always best to work with a friend.
Bowman: Removing gender-specific signs a plus for Target
'The kids aren’t reading the signs, it is the parent and you are in some ways limiting yourself by saying a toy only belongs to one gender or another,' says Douglas Bowman, professor of marketing at Emory University’s Goizueta Business School.
Vikings in solid position in fan equity rankings
The Minnesota Vikings -- and their fans -- are certainly pleased by the team's placement in the recent fan equity rankings released by Manish Tripathi and Mike Lewis.
Emory professors release third NFL “fan equity” study
For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.
Goizueta named among top schools for big data, analytics
Emory University's Goizueta Business School's focus on analytics has been acknowledged by one of the top MBA prepartory sites. Find-MBA.com, a site dedicated to informing prospective...
Retailers taking big steps to keep value-focused customers
“(Retailers) are under pressure to grow and… there are three generic ways to grow your business,” Professor Doug Bowman told the Atlanta Journal-Constitution. “Get new customers, steal customers and get current customers to buy more."
Marketers face increasing challenge making sense of data
Assistant Professor in the Practice of Marketing, Manish Tripathi, discusses approachable analytics and how challenges remain in ways to make sense of big data.
Emory basketball team, students work with Atlanta Dream
On the night of the WNBA Draft, the usual suspects could be found in the Atlanta Dream’s War Room at the Marriott Marquis.
Sheth: Indian economy could suffer from its bad habits
Amit Kapoor, Chairman of the Indian Institute of Competitiveness speaks with Jagdish Sheth, Charles H. Kellstadt Chair of Marketing at Goizueta.
Goizueta profs evaluate draft efficiency following 2015 NFL selections
For the past two years, Goizueta experts have analyzed the process of taking high school talent and converting it into NFL Draft picks.
Schweidel on the changing nature of the C-suite
If the head of digital for an organization reports to another member of the C-Suite, should it be the CMO or CIO?
Knowledge Creation: A look at current faculty research
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
