Goizueta Business School

The Institute reflects the school’s elevated commitment to social impact and seeks to transform business to solve society’s challenges

Goizueta Business School Associate Professor and Academic Director Wes Longhofer
Goizueta Business School Associate Professor and Academic Director Wes Longhofer

On March 4, 2021, The Roberto C. Goizueta Business & Society Institute celebrated its official launch during a virtual celebration attended by nearly 300 guests. The Institute marks the next phase of the Goizueta Business School’s social impact initiatives.

To celebrate the launch of the Institute, Goizueta Business School Associate Professor and Academic Director Wes Longhofer led a fireside chat on “Reimagining Capitalism” with Harvard Business School professor and author, Dr. Rebecca Henderson. Published in 2020, Dr. Henderson’s book Reimagining Capitalism in A World on Fire articulates a framework for building a profitable, equitable, and sustainable capitalism grounded in new ways of defining the role of business in society.

An Institute Focused on Transforming Business to Solve Society’s Challenges

The Roberto C. Goizueta Business & Society Institute

The Institute’s goal is to transform business to solve society’s challenges through cutting-edge research, innovative programming, and principled leadership. The belief is that business and society can work collectively to address the challenges of inequality and climate change, two of the most pressing challenges facing both business and society today.

“If business and society are to work together to solve some of our biggest challenges, a good place to start is in a business school like Goizueta,” said Longhofer. “We are excited to continue ten years of social impact work at the Goizueta Business School and honor the legacy of Roberto C. Goizueta through this new institute.”

The Roberto C. Goizueta Business & Society Institute is made possible by an investment from The Goizueta Foundation and follows the success of Social Enterprise @ Goizueta, an academic research center that has been in existence at the school since 2009.

The Institute creates interdisciplinary study that explores the connections between business practices, market structures and social and environmental outcomes.

The call to action is to create stronger communities in Atlanta and globally by focusing on microbusiness development, specialty markets and next generation leadership.

Coursework and hands-on experiences including travel, mentorship, conferences, and consulting projects that will help students accelerate their business knowledge into impactful roles in the business community locally and abroad.

Experiential Programming Designed for Community Engagement

Programs in The Roberto C. Goizueta Business & Society Institute include:

  • Start:ME – Offers an intensive 14-week business accelerator program to the most promising micro-entrepreneurs in marginalized metro Atlanta communities, including business training, mentorship, and early-stage financing to develop their businesses.
  • Grounds for Empowerment – Provides female specialty coffee farmers in Latin America the market connections and business knowledge to grow their farms. The program has served 50 female coffee farmers in Nicaragua, El Salvador, and Guatemala.
  • Social Enterprise Fellows – Provides Goizueta MBA and BBA students with hands-on education, exposure, and experiences to become the next social and environmental impact leaders in their industries.

New initiatives addressing strategic focus areas of inequality and climate change will be launched in the future.

Learn more about the Institute at emory.biz/society.

To continue the conversation on reimaging capitalism, the Institute is hosting a series of virtual, small group discussions focused on Climate Change and Economics & Equity throughout March and April. For more information on virtual discussions including schedule, hosts, and registration details, please visit emory.biz/civicdinners.

Watch recording of The Roberto C. Goizueta Business & Society Launch event below.

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Michelle Valigursky
Michelle Valigursky is an award-winning writer, editor, blogger, and content strategist whose clients included Emory University, Fortune 500 companies, NASDAQ-traded companies, entrepreneurial ventures in various industries, and community-based small businesses and non-profits. She is a published book author and novelist who lives with her family in the Atlanta area.