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Bruce Brooks

Bruce Brooks
Bruce is an Atlanta-based freelance writer and communications consultant. He has more than 20 years of experience in corporate and higher education communications, focusing on leadership communications and stakeholder engagement. He obtained his BA in English from Auburn University at Montgomery and his MA in Corporate Communications from Austin Peay State University. In his spare time, he enjoys traveling, working out, spending time with family and friends, and the great outdoors with his dogs Ginger and Murphy.

Building Future Data Scientists

Sameen Haroon
Sameen Haroon 19MSBA knows strategy and, a few years back, she paused her career for Goizueta’s MS in Business Analytics (MSBA) program....

Big Data Sets Take Tech Skills to Analyze: Goizueta MSBA Grads...

Now in its fifth year, Goizueta’s STEM-credentialed Master of Science in Business Analytics (MSBA) Program has distinguished itself from the competition through...

Data is King: Goizueta MSBA Annual Conference Addresses Data and Algorithmic...

In today’s digital word, data is king. From assessing one’s credit worthiness, to selecting who is called for job interviews, to informing...

Reserv Equity Founded by Goizueta Duo Poised for Success

For some, attending an MBA program is about acquiring the business acumen for a promotion, a salary increase, or an industry change....

The Future is Now – Goizueta’s Digital Learning Innovations to Enhance...

Goizueta Business School launches next-gen classrooms with hologram technology and virtual reality, for a truly immersive learning experience.

Magnifying the Power of Human Capital in Mergers and Acquisitions

Magnifying the Power of Human Capital in Mergers and Acquisitions
Organizations should reframe the M&A conversation as an opportunity for professional advancement and growth, highlighting the positives, such as having increased...

Capitalizing on success: Ducoff wins Emory Entrepreneur Award in finance

“Creating opportunities means looking where others are not.” – Mark Cuban At 39, Nick Ducoff 03BBA has had more impact across a...

‘Disruptive innovation,’ strategic partnerships could transform healthcare

Treating patients via remote telehealth is going to continue to transform the healthcare field, providing greater convenience, specialization and reduced costs for consumers, according to panelists who participated in a recent discussion on healthcare trends, partnerships and capital investment.

Admiral James Stavridis talks security during inaugural Robson Conference

The number of growing security threats around the world today may lead some Americans to advocate for isolationism and the building of walls to keep out those who intend to do harm.

AI, blockchain and the future of healthcare

Artificial intelligence and blockchain technologies are beginning to change the huge business of healthcare and will continue to transform the industry in some important ways in the future.

Former Coca-Cola CEO Jack Stahl shares leadership tips with EMBA students

What skills and qualities make a great leader? Although opinions may vary, there actually is a framework for becoming a successful leader, according to Jack Stahl 75C, former president and chief operating officer of The Coca-Cola Company and former CEO of Revlon.

2018 UBSLC attendees inspired to change future impact of global business

Forty-five promising undergraduate students from top business schools left this year’s Undergraduate Business School Leadership Conference at the Goizueta Business School with a better understanding of the relationship between global issues and business and inspired to make positive change.



Leadership through Crisis

"Ladies and gentlemen, we're experiencing a crisis. I have terrible news. An accident at our factory outside Rochester has left several employees...