Tag: Marketing Analytics Center
Brand opportunites extend past World Cup
Following his gutsy performance for Team USA in the FIFA World Cup, goalkeeper Tim Howard is preparing for a big score...
As for Howard, “Tim...
Goizueta professors release fan equity study
Manish Tripathi and Mike Lewis continue their work in fan equity with various rankings published regularly on the Emory Sports Marketing Analytics website.
As published by CollegeBasketballTalk:
On Tuesday, the Emory Sports...
Goizueta examines digital impact and research
To explore the impact of digital on business, higher education, and its future, Emory Business asked six faculty members to share their thoughts on the...
Flurry of conferences hosted at Goizueta
With two major conferences in February and one each in March and April, Goizueta has hosted a lively stream of scholars, students, and industry...
EmoryMAC focuses on big data, visualization
"It's not about data, it's about the stories you will tell with the data."
Google's Saket Kumar spoke with an almost inspiring tone, encouraging the...
Goizueta professors offer ‘bracket buzz’ predictions
Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional "March Madness." For this NCAA Men's Basketball Tournament,...
Schweidel added to “40 under 40” list
Associate Professor of Marketing and co-director of Emory Marketing Analytics Center David Schweidel was recently named to the “Best 40 B-School Profs Under the Age...
SuperBowl 2014: To Tease or Not To Tease
In recent years, powerhouse brands have started a new trend when it comes to the Super Bowl. For those planning to run ads during...
Tripathi Discusses Social Media’s Reaction to Seahawks Player
Professor Manish Tripathi discusses with CBS Atlanta whether Superbowl-bound Seattle Seahawks cornerback Richard Sherman is as disliked as the social media world suggests he...
Sports marketing research makes front page
The research of Goizueta Business School’s Michael Lewis, associate professor of marketing doctoral area coordinator, and Manish Tripathi, assistant professor of marketing, made the front page of The...
Professor to speak at consumer analytics conference
David Schweidel, associate professor of marketing at Emory University’s Goizueta Business School, is slated to speak at the Consumer Analytics and Industry Applications Conference...
Retailers hope Black Friday brings high sales
For many, the anticipation and excited for Black Friday starts as early as the preparation for Thanksgiving. Traditionally, November signals the start of holiday...
