Tag: Marketing
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of...
Minority owned businesses get a boost from MBA students
Each year, Goizueta MBA students work closely with a
range of companies and organizations to develop strategies to solve their real-world
business problems. These consulting projects...
Goizueta PhD candidate wins dissertation award, AMA recognition
It’s been a stellar season for Karen Anne Wallach 07MBA 21PhD after her dissertation, “Three Essays on Corporate Social Responsibility & Sustainability Efforts with...
Strategic moves: Students aid Porsche with data strategy and sustainability efforts
This year Two-Year MBA students participating in Goizueta IMPACT, one of the school’s signature experiential learning programs, were in the fast lane with Porsche...
Goizueta PhD candidate highlighted in AMA Student Spotlight Series
Karen Anne Wallach 07MBA 21PhD was recently highlighted by the AMA for her research on the intersection of branding and
corporate social responsibility (CSR). Wallach’s...
