Tag: Marketing

A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...

As you sit down to watch your favorite show this weekend consider the effects. According to research from Emory's David Schweidel and a colleague at Maryland, it's not just about addictive behavior. Marketers need also consider the fallout.

The road is not so smooth for Volkswagen these days. According to Reuters: Europe's largest carmaker has admitted cheating in diesel emissions tests in the United...

With few exceptions, members of Goizueta Business School's full-time faculty hold the highest degree in their field. More were added to their ranks starting in Fall 2015.

Jagdish Sheth, professor of marketing predicts that a growing number of students will become what he classifies as “deep gen­eralists.”

"...said social media has been the jet fuel of fans' year-round demand for all things NFL. Even when there's bad news, there's just more to talk about, according to Mike Lewis, who teaches marketing at Emory University."

When most people hear “Walmart,” they’re going to think “everyday low prices.” But if you’re actually looking for the lowest prices on average, Target should...

Goizueta Professor Sandy Jap writes in a new book that sometimes business-to-business partnerships contain some unusual relationships. For example, it's not always best to work with a friend.

'The kids aren’t reading the signs, it is the parent and you are in some ways limiting yourself by saying a toy only belongs to one gender or another,' says Douglas Bowman, professor of marketing at Emory University’s Goizueta Business School.

The Minnesota Vikings -- and their fans -- are certainly pleased by the team's placement in the recent fan equity rankings released by Manish Tripathi and Mike Lewis.

For the past three years, we have tried to answer the question of which teams have the “best” fans. “Best” is a funny word that can mean a lot of things but what we are really trying to get at is what team has the most avid, engaged, passionate and supportive fans.

Emory University's Goizueta Business School's focus on analytics has been acknowledged by one of the top MBA prepartory sites. Find-MBA.com, a site dedicated to informing prospective...