Tag: Marketing
#IceBucketChallenge a new kind of social campaign
Until a few weeks ago, viral hits on the Internet mostly featured videos of dancing babies and frolicking cats.
That changed with the ALS Ice...
Goizueta hosts inaugural EMBA Welcome Cermony
Goizueta’s inaugural Executive MBA Welcome Ceremony celebrated the incoming WEMBA and MEMBA classes of 2016. The event was held at the historic East Lake...
Goizueta faculty release 2014 college football fan equity ranking
Manish Tripathi and Mike Lewis of Emory Sports Marketing Analytics released their annual report on college football fan equity yesterday.
From the ESMA release:
Our approach...
Business schools should focus on values
Glowing resumes, high GPAs and jaw-dropping recommendations aren’t the only clues for identifying the next, great generation of business leaders.
It starts with personal, family...
Jap on the importance of trust in B2B relationships
Several studies point to the importance of maintaining trust in B2B relationships, says Sandy Jap. "Restoring trust is harder than creating it. Trying to...
Goizueta professors release fan equity study
Manish Tripathi and Mike Lewis continue their work in fan equity with various rankings published regularly on the Emory Sports Marketing Analytics website.
As published by CollegeBasketballTalk:
On Tuesday, the Emory Sports...
SEO a key in curriculum
As the digital world expands, learning the art of search engine optimization is more important for business students.
David Schweidel, an associate professor of marketing...
Faculty, staff honored with year-end awards
Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2013-2014 academic year, professors...
Faculty change techniques in digital age
Business education is in the throes of a historic transformation. Changes driven by technological advances and the corresponding demands of business are affecting how...
EmoryMAC focuses on big data, visualization
"It's not about data, it's about the stories you will tell with the data."
Google's Saket Kumar spoke with an almost inspiring tone, encouraging the...
Goizueta professors offer ‘bracket buzz’ predictions
Goizueta marketing professors Manish Tripathi and Mike Lewis are bringing a different twist to the traditional "March Madness." For this NCAA Men's Basketball Tournament,...
Delta’s New Take on Loyalty Programs: Boost or Bust?
This past week, Delta Air Lines announced changes to their frequent flyer program, Delta SkyMiles. The changes, which include rewarding travelers based on the...
