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In a Noisy World, How Do Cult Brands Succeed with Viral...

“The average person encounters 6,000-10,000 ads in a single day, and our attention spans have perfected the art of tuning out,” says Marina Cooley,...

Full-Time MBA Program Ranks 21st in Nation by Poets & Quants

The Full-Time MBA Program at Emory University’s Goizueta Business School ranks 21st in the nation, according to Poets & Quants. “At Goizueta Business School, we...

When B-School Meets the Arts

When students shuffled into Wesley Longhofer’s Business and Society class this August, they were expecting to learn about the social responsibilities of business—a class...

Welcoming 2023 with Positive Reflections and New Beginnings

As we say goodbye to an event-filled 2022, Goizueta Business School pauses to reflect on the great things its students, faculty, staff, and alumni...

Goizueta Faculty Member Uncovers Impact of Remote Learning on Educational Inequality

In 2020, the world went into lockdown. Learning in school became learning from the couch. Rather than listening to teachers in-person behind a desk,...

Goizueta Launches New MS in Business Analytics for Working Professionals (xMSBA)...

When Goizueta Business School launched its Master of Science in Business Analytics program in 2017, leaders set high goals for success. With compact and...
Rachel Ding 20Ox 22BBA

Alumna Rachel Ding named Emory’s 9th Schwarzman Scholar

Rachel Ding 20Ox 22BBA, a former Emory Student Government Association (SGA) president who graduated in 2022, has been selected as a Schwarzman Scholar for graduate study...

Atlanta Influences Everything: “Siggie Awards” 2022 Celebrate Southeastern Startup Founders, Innovators,...

Since 2019, area entrepreneurs and investors gather to recognize the presentation of the prestigious Siggie Awards. Held in person this year at The Hatchery...

Price Image Formation: When is HILO low?

When consumers choose where to shop, they often consider a store’s price image—does the store have a reputation for having lower or higher prices...

Shop Small for Local Holiday Gifts from Your Goizueta Network

The hustle and bustle of the holidays has taken hold. Light the candles, jingle the bells, wrap the presents, and get ready to celebrate...

Goizueta’s Delta Leadership Coaching Fellows Celebrate 5 Years

The story starts in August 2013, when Lieutenant General USA (Ret.) Ken Keen, associate dean for leadership and senior lecturer of Organization & Management,...

Intimate Network at Goizueta Cements Women’s Place in LeadHership

In 2021, TIME Magazine reported that 41 percent of students in full-time MBA programs were women. The article looked specifically at the 56 member...