Tag: Faculty Research

Goizueta faculty are world-renowned for their experience and business expertise. They focus on researching important problems that affect business and their insights shape the...

Until now, evaluating firms has been a question of forecasting future revenues off of past revenues. But with increasing access to new data, astute...

For decades, scientists across the globe have warned about the effects of climate change. Given that these changes—global warming, rising sea levels—happen over time...

When political ads come from candidates themselves, there is a discernible uptick in voter support. The same, however, is not true for PACS.

Sustainability and corporate social responsibility are crucial for brands. Consumers and stakeholders expect it, and brands must deliver it. What exactly is socially responsible...

If we deploy automation without thinking strategically about intelligence, too, isn’t AI likely to backfire on us? Airplane manufacturer, Boeing, made headlines in 2019 for...

Vaccinating upwards of 300 million Americans is a daunting logistical challenge. According to the World Health Organization, a successful immunization program is built on “functional, end-to-end...

If just the top five percent of carbon-emitting plants in the U.S. reduced emissions to the average intensity of all plants, overall emissions from the electricity...

Goizueta Experts Encourage Business Leaders to Double Down on Diversity, Equity, and Inclusion Efforts. Do recessions stoke racial tension? When there’s an economic downturn, are White...

“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...

When it is time to buy something online, perhaps a coffee maker, you might head to Amazon and browse items for sale. One particular model might...