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Big-data marketing initiatives help organizations capitalize on new growth, experts say

Big-data marketing initiatives help organizations capitalize on new growth, experts say

Technology and data give companies unprecedented insight into customer behavior and new ways to measure success. The transformation has been so profound that companies can...
Exploring the Efficacy of Monetary Incentives to Motivate Employees

Exploring the efficacy of monetary incentives to motivate employees

Professor Karen Sedatole explains the four core principles of how and when to use pay and bonuses to improve employee performance In a modern...

Scholar Spotlight: Anandhi Bharadwaj

Anandhi Bharadwaj has been working in information technologies and systems, both as an executive and as a researcher, for more than three decades.

Knowledge Creation: A look at the research of PhD alumni

With a look to the school’s future influence, the rigorous research methodologies imparted by Goizueta faculty are passed on to doctoral graduates. The following is a sample of recently created and ongoing new knowledge.

Research: Personal behavior may offer clues to professional misconduct

Assistant Professor of Gonzalo Maturana and colleagues find that leaders that cheat at home are more likely to cheat at work.

Kadous, colleagues receive Deloitte Foundation Wildman Medal Award

Professor of Accounting Kathryn Kadous and two other professors were recently named recipients of the Deloitte Foundation Wildman Medal Award by the American Accounting Association for their paper, “Audits of Complex Estimates as Verification of Management Numbers: How Institutional Pressures Shape Practice."

A copious collection of conferences

Once again Goizueta played host to a bevy of conferences, forums and summits, drawing students, scholars and business leaders to campus to make connections and enhance learning.

Hamilton on the growth of Amazon and what it means

Associate Professor of Marketing Ryan Hamilton spoke with Wharton's Barbara Kahn about the rapid growth of Amazon—the online, retail giant.

Hamilton, co-author win best paper award from Marketing Science Institute

Associate Professor of Marketing Ryan Hamilton and his co-author, Uma R. Karmarkar, received best paper honors for their work on consumers and decision making.
Goizueta's Wes Longhofer

Scholar Spotlight: Wes Longhofer

Wes Longhofer wants to know how and why people come together to effect social change. A sociologist by vocation and training, the Goizueta assistant professor...

Knowledge Creation: A look at research from Fall 2018

Trading regularity and fund performance Do funds make more when they trade more regularly? Yes, says research by Jeffrey A. Busse, associate professor of finance,...

Professor McCarthy presents latest research at Groceryshop Conference

eMeals offers significant financial sustainability advantages over meal kit companies like Blue Apron according to a study presented this week at GroceryShop by Dan McCarthy, Assistant Professor of Marketing at Emory University's Goizueta Business School.