Áine Doris
Áine is a copywriter and editor with digital communication skills backed by qualifications in journalism, social media and community management and training in web design/usability. She works with business schools and universities and corporate clients including Cisco, Hewlett Packard, DDB, Young & Rubicam and McCann.
Lewis on the good — and potential harm — in loyalty...
Reward programs are ubiquitous in modern business, but how much is known about their potential to backfire? Goizueta’s Mike Lewis thinks companies should handle loyalty programs, like...
Longhofer examines business, climate change
Climate change.
The UN international treaty on climate change dominated the headlines in 2017.
President Trump caused consternation for some, celebration for others, when in May...
Hamilton explores mindsets of consumers
Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data...
