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We offer insights from Emory University's Goizueta Business School. EmoryBusiness.com is an extension of a long-standing print publication of the same name.

Start:ME Accelerator Program Seeking Entrepreneurs for the 2020 Program, Offering Up...

FOR IMMEDIATE RELEASE CONTACTS Brian Goebel, Start:ME Program Director bgoebel@emory.edu Hannah McCord hannahm@friendsofrefugees.com Catherine Woodling, East Lake Foundation cwoodling@eastlakefoundation.org Pamela Stringfield, Focused Community Strategies pamela@fcsministries.org Kim Speece, Leff & Associates kim@leffassociates.com} September 16, 2019 – The...

Thoughts on leadership and improvisation

Goizueta’s Allison Gilmore on using improvisation, the comedian’s stock-in-trade, to create leadership resilience.

Know Your Network: Dasle Kim 11BBA

Dasle Kim 11BBA is passionate about building culture and community, empowering others, and delivering authentic experiences for people through marketing, communications, and events. She...

BBA program ranks 15th in nation by U.S. News and World...

The Undergraduate BBA Program at Emory University’s Goizueta Business School has been ranked 15th in the nation by U.S. News and World Report. The ranking, which is...

Marketing professor, colleagues explore use of text analysis

In a new Journal of Marketing article, Marketing Professor David Schweidel and colleagues explore automated text analysis and the best way to use it for marketing insights.

Centennial News: Issue 8

Welcome to the start of a new school year! ’m delighted to extend a heartfelt welcome to our new Goizueta students and welcome back to...

Know Your Network: Lauren A. McGlory 16MBA

It’s Back to School time, with school supplies on sale and students beginning new chapters at every turn. In this issue of Know Your...

Start:ME receives SunTrust Foundation’s 2019 Lighting the Way Award and $75,000...

ATLANTA, Aug. 27, 2019 – Recognized for its generous contributions to Atlanta, Start:ME Atlanta was awarded a 2019 Lighting the Way Award and $75,000 grant...

“Regulating hospital advertising can have negative impact on patient flow,” Becker’s...

Professors T.I. Kim and Diwas KC find that banning hospital #advertising could increase patient readmissions.

Professor examines tradeoffs in display advertising

When does display advertising cross the threshold from effective to annoying? Assistant Professor Vilma Todri and colleagues say it depends on where the consumer is in the sales funnel (among other factors).

Goizueta announces Centennial Alumni Weekend activities

Alumni making it to the Emory University campus for homecoming this fall will have plenty to see and do. Beyond the reunions, events, and...

One-year MBA programs grow in popularity

Associate Dean of Graduate Admissions Melissa Rapp and other experts detail the one-year MBA and how its popularity in Europe may be moving to the United States.

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