Tag: Marketing
Jagdish Sheth earns global recognition for scholarly repute
Professor Jagdish Sheth, Goizueta Charles H.
Kellstadt Chair in Marketing, is no stranger to receiving awards that
acknowledge his scholarly or philanthropic impact, and this latest...
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of...
Minority owned businesses get a boost from MBA students
Each year, Goizueta MBA students work closely with a
range of companies and organizations to develop strategies to solve their real-world
business problems. These consulting projects...
Goizueta PhD candidate wins dissertation award, AMA recognition
It’s been a stellar season for Karen Anne Wallach 07MBA 21PhD after her dissertation, “Three Essays on Corporate Social Responsibility & Sustainability Efforts with...
