Tag: Marketing
Sheth awards reach the big 100
The annual Sheth Awards surpassed a major milestone this year, reaching 100 recipients since the award’s inception in 2006. The awards, sponsored by Professor...
Knowledge Creation
Goizueta faculty, using rigorous methodologies, focus on researching important problems that affect the practice of business. The following is a sample of recently created...
Big-data marketing initiatives help organizations capitalize on new growth, experts say
Technology and data give companies unprecedented insight into customer behavior and new ways to measure success.
The transformation has been so profound that companies can...
Savannah Standifer 20BBA navigates marketing and rodeo barrels
Savannah Standifer
20BBA has been riding horses as long as she can remember. She grew up on a
farm in Fayetteville, GA, and was 7 years...
Goizueta Facebook Live Series: Assistant Professor Dan McCarthy on businesses navigating...
With shelter-in-place restrictions in force many businesses are struggling, while others are able to capitalize on the needs of people who are self-distancing and...
Surviving and thriving as remote work goes viral
As COVID-19 spreads across the globe, national and local
governments continue to enact sweeping mandates aimed at reducing human contact
and curtailing the spread of the...
How David Feldman brings sweet music to brands
What started out as a way to help students succeed in a marketing competition ended up catapulting a small business into the big leagues.
As...
“But did it trend on Twitter?” The Atlanta Journal-Constitution
The Bloomberg and Trump campaigns purchased the only two political ads that aired during Super Bowl 2020. Professor David Schweidel tracked the responses to those ads on social media.
Goizueta Professor Jag Sheth to receive prestigious award from Indian Government
Jagdish (“Jag”) Sheth, the Charles H. Kellstadt Chair in Marketing at Emory University’s Goizueta Business School, is receiving India’s third highest civilian award, the Padma Bhushan, for literature and education.
A better way to determine corporate valuation lies in customer data
Experts encourage investors, corporations to focus on projections that rely on consumer behavior, loyalty
ATLANTA – (December 17, 2019) – Getting in on the...
“Sometimes it’s better not to give a gift,” WSB Radio
Looking to wrap up that holiday shopping? According to Assistant Professor Morgan Ward, it's sometimes better not to give a gift.
Knowledge Creation: A look at the research of PhD alumni
With a look to the school’s future influence, the rigorous research methodologies imparted by Goizueta faculty are passed on to doctoral graduates. The following is a sample of recently created and ongoing new knowledge.
