Allison Shirreffs
A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.
Cricket Wireless gains BBA student strategies for attracting Gen Z subscribers
Six teams of BBA students
in the Business Communication Strategy or “BComm” course acted as communication
strategy consultants for Cricket Wireless, an Atlanta-based
subsidiary of AT&T with...
Business Analytics alumni team takes 6th place in international data challenge
In late spring 2020, Sidi
“Daniel” Liu 20BBA/MSBA received a LinkedIn notification about the 2nd
IKCEST
“The Belt and Road” International Big Data Competition. Co-hosted by several
Chinese...
Why customers hold the key to a company’s true valuation
When determining a fair valuation for a company—especially
in anticipation of an initial public offering (IPO)—investors often rely
heavily on “top down” approaches focusing primarily on...
Know Your Network: Jessica Wicks 15MBA
Goizueta alumni hold more than a coveted degree from Emory; they also boast a wealth of life experiences and business know-how. In this ongoing...
Goizueta students aid faculty in developing SunTrust case study
In the fall of 2018, Omar Rodriguez-Vila received a call from J.B. Kurish, professor in the practice of finance and a former investment banker....
MBA students gain surprising insights with virtual leadership simulation
Learning by doing is one way to teach leadership skills, but
it’s not the only way.
With the MBA programs’ annual Leader’s Reaction Course outing
to...
Serial entrepreneur Charlie Goetz on why now is a good time...
Charlie Goetz, senior
lecturer in organization and management and distinguished lecturer in
entrepreneurship, is a serial entrepreneur, an active investor in more than a
dozen businesses, and...
Fort Benning partnership provides pathway to the MBA for military
In the fall of 2013, Goizueta Business School’s Julie Barefoot,
associate dean of engagement and partnerships, and Lieutenant General (retired) Ken Keen,
Goizueta’s associate dean for...
Evening MBA student helps build a voting coalition
During Georgia’s primary elections this past June, Abigail “Abbie” Greene 21EvMBA and three of her friends organized an effort to feed and hydrate Atlanta-area...
Tinder CEO Jim Lanzone on making the ultimate (career) match
Early in
2020, Jim Lanzone 98JD/MBA was
taking a bit of a break. After more than eight years serving as the president
and CEO of CBS Interactive,...
#MeetGoizueta: Lori Steffel 21BBA
The summer before Lori Steffel 21BBA arrived at Emory, she made a deal with herself. Unlike her jam-packed high school schedule, Steffel decided she’d...
The tug between protecting privacy and building brand loyalty
The coronavirus pandemic has put much of normal life on hold, but it hasn’t stopped hackers. According to Securityboulevard.com, in the first quarter of...
