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Allison Shirreffs

Allison Shirreffs
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A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.

Optimizing the delivery speed promise can boost sales

Optimizing the delivery speed promise can boost sales
After the coronavirus pandemic forced most of the country into lockdown, online shopping soared. According to CCInsights.org, by the end of April 2020 there was a...

#MeetGoizueta: Abigail Greene 21EvMBA

Abigail “Abbie” Greene 21EvMBA
During Georgia’s primary elections on June 9, Abigail “Abbie” Greene 21EvMBA and three friends decided they’d provide pizza and beverages to Atlanta-area voters as...

Strategic moves: Students aid Porsche with data strategy and sustainability efforts

Strategic moves: Students aid Porsche with data strategy and sustainability efforts
This year Two-Year MBA students participating in Goizueta IMPACT, one of the school’s signature experiential learning programs, were in the fast lane with Porsche...

Just Mercy producer challenges students, launches lecture series

Scott Budnick 99BBA
Even over Zoom, Scott Budnick 99BBA showed up ready to represent his beloved hometown of Atlanta. Speaking from his home in California while dressed...

Empowering virtual teams now and in the future

Surviving and thriving as remote work goes viral
In February 2020, as cases of coronavirus began appearing outside of China, corporate human resource departments scrambled to come up with policies to deal...

Resilience is the key for 2020 Start:ME graduates

Resilience is the key for 2020 Start:ME graduates
On a recent Wednesday, Teresa Abboud of Teresa Afternoon taught “My Art Time,” an art class via Zoom. There were a half dozen people...

Goizueta real estate clubs thrive in 2019-2020

Goizueta real estate clubs thrive in 2019-2020
“Even though real estate is considered ‘non-traditional,’ I felt that the real estate program and the club were underrated and underappreciated. I wanted to show that we...

BBA students create strategies to aid Accenture recruiting efforts

For the first time in its 10-year history, the Professional Communication Strategy Case Competition (BComm) was held entirely online. Due to the coronavirus pandemic, students...

From global citizen to entrepreneur: Alum JD Kim shares his vision

From global citizen to entrepreneur: Alum JD Kim shares his vision
Jongdae “JD” Kim 07Ox 11C 17EvMBA grew up in South Korea and the United States, where he was born. He carries both U.S. and South Korean passports,...

Savannah Standifer 20BBA navigates marketing and rodeo barrels

Savannah Standifer
Savannah Standifer 20BBA has been riding horses as long as she can remember. She grew up on a farm in Fayetteville, GA, and was 7 years...

US Army Ranger, finance major are recipients of Goizueta’s highest student...

Jason Waidzulis and Michael Battat
The winners of this year’s Roberto C. Goizueta Award for Leadership are Michael Battat 20BBA and Major Jason “J” Waidzulis 20MBA. Established in the fall...

Exploring the ‘Technology Fallacy’ with alum Gerald Kane

The Technology Fallacy with Gerald Cane 06PhD
The coronavirus pandemic has forced organizations across the globe into a massive experiment. With little lead time and differing degrees of preparedness, business has gone digital....

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