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BBA students work with Coca-Cola, Carnival to gain real-world marketing experience

Real-world learning is one of the key components that make up many teaching environments at Goizueta. No matter the program, each professor tries to add an experiential learning element into their teaching process, including Reshma Shah, associate professor in the Practice of Marketing.

#GBSShowcase day highlights Goizueta IMPACT projects

More than 200 business executives from a multitude of Fortune 500, mid-size, entrepreneurial and nonprofit organizations visited Goizueta Business School on May 10.

Mercedes-Benz USA president talks pillars to success at GBS Showcase Day

Cars, customers, communication and culture. Mercedes-Benz USA President and CEO Dietmar Exler harped on these four pillars to his company’s success during his speech at the 2017 Goizueta Business School Showcase Day on May 4.

MBA students pitch ideas to improve Millennial air travel

How would you suggest solidifying Delta Air Lines the “carrier of choice for the next generation of travelers”? Great – now can you pitch that idea to a room of...

CEO: Culture continues to drive Home Depot’s success

Values at Home Depot are built to last. Working from a foundation set by company founders Arthur Blank and Bernie Marcus, leadership at the Atlanta...

Segall reflects on year one over management practice

Lynne Segall joined Goizueta Business Schoollynne segall in 2015 as the Associate Dean for Management Practice, the experiential learning program in which student teams provide consulting services to a real-life client.

Spring 2016 full of events at Goizueta Business School

In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author...

Coffee with… Lynne Segall

EDITOR'S NOTE: Since the original publication of this story, the Management Practice initiative at Goizueta took a new name! Goizueta IMPACT was unveiled at...

Goizueta celebrates first #GBSClientDay highlighting student work

Goizueta Business School hosted more than 200 business executives from more than 130 Fortune 500, mid-size, entrepreneurial and nonprofit organizations May 5. The event, part of Goizueta IMPACT, was designed to showcase 25 MBA student teams that produced consulting-like projects for 19 companies.

More than 200 business executives expected for ‘Goizueta Client Day’

Hosting more than 200 business executives representing more than 130 Fortune 500, mid-size, entrepreneurial and nonprofit organizations across the country, the Goizueta Business School will showcase its top talent on Thursday, May 5.

GMSC: 25 years of high-impact experiential learning

Goizueta Marketing Strategy Consultancy (GMSC) is celebrating its 25th year anniversary.  GMSC is a full time MBA course and a strategy and marketing consulting...
Reshma Shah

GMSC celebrates 25th year of experiential learning, consulting

The Goizueta Marketing Strategy Consultancy (GMSC), a cornerstone of experiential learning at Goizueta Business School, celebrated its 25th anniversary Thursday evening with the flair expected among...