Home Authors Posts by Allison Shirreffs

Allison Shirreffs

Allison Shirreffs
105 POSTS 0 COMMENTS
A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.

Connections are Swarming for Founder Eric Wo 06MBA: 38 Days, 19...

To reconnect and collect business advice from his former Goizueta classmates, Eric Wo 06MBA conducted a 38-day, 19-city tour across the United States and...

Building Global Presence by Inspiring Goizueta Entrepreneurs, Innovation, and Investing

Sig Mosley 68BBA has been a fixture in Atlanta’s early-stage investing community for decades, helping fund nearly 150 startups since he founded Mosley Partners...

Goizueta Alumni Service Offers Lifelong Bonds

Debbie Perantoni
When Debbie Perantoni 00EvMBA became president of the Goizueta Alumni Board in 2019, she had no idea just how much of her tenure would...

Students Manage Emory Investments for 10 Years through Goizueta Investment Management...

Goizueta Investment Management Group in the early years
Guided by Goizueta faculty, students have gained hands-on investment experience through Goizueta Investment Management Group (GIMG). Founded a decade ago by then students Corey...

Post-Financial Crisis: How Well do Mutual Fund Stocks Fare?

Following the global financial crisis in 2008, the assets of passively managed mutual funds have ballooned, while the market share of actively managed funds...

Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...

Mike Lewis, professor of marketing
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....

Mercedes-Benz USA Gains Goizueta Student Gen Z Insight in Business Communication...

Each year, BBA students at Goizueta participate in the “BComm” course designed to strengthen their communications techniques and introduce them to the skills required...

Business Analytics Grow Orchestras’ Global Presence in a Changing Digital Age

Vince Ford
When he committed to Goizueta, Vince Ford 07EMBA, an accomplished musician, made a calculated decision. “I knew I was a good French horn player,...

Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...

goizueta-impact
Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world while building...

Alumni Innovate Telehealth in a COVID-19 World

With patients in need, Goizueta MBAs launched Emory Healthcare Telehealth. Prior to the new coronavirus pandemic, investments in telehealth at Emory Healthcare in Atlanta,...

Creating Relationships that Bend the Curve and Transform Who We Become

David Nour
David Nour 00EMBA, CEO of The Nour Group, cringes a bit when people refer to relationship building as a soft skill. A relationship economics...

Climate Change-Related Natural Disasters Impact Short-Lived Assets and Interest Rates

A rich man holds the world
For decades, scientists across the globe have warned about the effects of climate change. Given that these changes—global warming, rising sea levels—happen over time...

RECENT POSTS

PODCAST