Allison Shirreffs
A writer and photographer, Allison Shirreffs has worked with various organizations and publications, including The Coca-Cola Company, Fortune and the Atlanta Braves. She has a degree in economics from Tulane University and a graduate degree in creative writing from the University of North Carolina at Greensboro.
Counter-Marketing, Taxes, or Use Restrictions – What Leads the Pack in...
When it comes to marketing, the endgame is almost always to increase brand awareness, strengthen relationships between companies and consumers, and boost market share....
Mercedes-Benz USA Gains Goizueta Student Gen Z Insight in Business Communication...
Each year, BBA students at Goizueta participate in the “BComm” course designed to strengthen their communications techniques and introduce them to the skills required...
Business Analytics Grow Orchestras’ Global Presence in a Changing Digital Age
When he committed to Goizueta, Vince Ford 07EMBA, an accomplished musician, made a calculated decision. “I knew I was a good French horn player,...
Goizueta IMPACT Showcase Highlights Strategic Recommendations of MBA Teams for Client...
Messy, ambiguous business problems require strategic solutions, and Goizueta MBA IMPACT students learn firsthand how to tackle issues in the real world while building...
Alumni Innovate Telehealth in a COVID-19 World
With patients in need, Goizueta MBAs launched Emory Healthcare Telehealth.
Prior to the new coronavirus pandemic, investments in telehealth at Emory Healthcare in Atlanta,...
Creating Relationships that Bend the Curve and Transform Who We Become
David Nour 00EMBA, CEO of The Nour Group, cringes a bit when people refer to relationship building as a soft skill. A relationship economics...
Climate Change-Related Natural Disasters Impact Short-Lived Assets and Interest Rates
For decades, scientists across the globe have warned about the effects of climate change. Given that these changes—global warming, rising sea levels—happen over time...
Erin Lightfoot 21MBA on the Forefront of Vaccinating Georgians
Erin Lightfoot 21MBA is a student leader who oversees the largest mass vaccination site in the southeast at Mercedes-Benz Stadium in Atlanta.
New SPAC IPOs Inspire Happy Investors to Sign Blank Checks
SPACs are having a moment. 2021 is barely through its first quarter and the number of SPAC IPOs has surpassed 2020’s grand total of...
With Fluctuating Values, Bitcoin May Not Be Right for Every Investor
Cryptocurrency can be used to invest, pay bills, or to buy cars, but is it actually considered legal tender? More than 5,600 cryptocurrencies are...
Vaccination: The Supply Chain Challenge of Inoculation
Vaccinating upwards of 300 million Americans is a daunting logistical
challenge. According to the World Health Organization, a successful
immunization program is built on “functional, end-to-end...
Product Returns Represent Billion-Dollar Strategic Blind Spot for Major Retailers
“Product returns have never, to our knowledge, been explicitly included as a stage in a major customer journey model,” the authors note in their...
