Tag: Marketing
Marketing professor wins Lifetime Award
Sandy Jap, a marketing professor at the Goizueta Business School, has received the 2016 Lifetime Award from the American Marketing Association's Interorganizational Special Interest...
Schweidel: Pick the right benchmarks for social media
" “Simply choosing one brand’s metrics at random as a benchmark for another brand would be highly inappropriate and not particularly useful regarding strategic and marketing decision making," says David Schweidel, associate professor of marketing.
Ph.D grad wins marketing strategy research award
A graduate of the Goizueta Business School has been recognized for his academic contributions to the marketing field.
Kapil R. Tuli (Marketing) is the winner...
Marketing professor receives honorary degree
A Goizueta professor was honored at the College of Business at Illinois commencement ceremony on May 14, 2016.
Jagdish Sheth is the current Charles H....
Faculty, staff honored with awards for 2015-16 academic year
Each year numerous awards are bestowed on faculty members at Goizueta Business School with emphasis on their roles in the classroom. For the 2015-16 academic year, professors from...
Knowledge Creation: A look at research from Spring 2016
A significant marker of a leading business school is the creation of new knowledge. Goizueta faculty, using rigorous methodologies, focus on researching important problems...
Office of Spiritual and Religious life journeys to South Africa
If you’re looking for an experience that will change your life and the way you see the world, look no further.
Housed in the Office...
Spring 2016 full of events at Goizueta Business School
In February, Goizueta held its 11th annual Diverse Leadership Conference, welcoming former Georgia-Pacific and Medtronic executive James Dallas 04MBA as keynote speaker. Dallas, author...
Faculty plan, publish new books
The Intuitive Customer: 7 Imperatives for Moving Your Customer Experience to the Next Level, by Colin Shaw and Ryan Hamilton (Palgrave Macmillan). Shaw and Hamilton,...
Sheth Fellows reflect on award’s impact
“The Sheth Fellowship allowed me to fund the experiments I conducted in completing my dissertation,” says Jane Thayer 08PhD. “It was important that I...
PhD students moving on to positions at top universities
More #GoizuetaKudos are in order for members of the PhD Class of 2016. Doctorate in hand, several move on to teaching and research positions at universities...
Sneaker brands continue to make strides
Some shoe brands are doing better than others in courting the younger audience. Goizueta's Manish Tripathi shares some thoughts in this in-depth article.
